Case Studies

Brand Case Study: GPC - A Flavorful Transformation by Brandist

Girija Pushpan and Company (GPC) has established itself as a prominent brand in the realm of flavor enhancement, particularly through its specialization in asafoetida (hing) production. Now under the adept management of its second generation, GPC has garnered a reputation for sourcing premium raw materials from regions such as Turkey and the Middle East, ensuring the highest quality in both importing and exporting asafoetida and pure hing.

Product Range and Market Presence

GPC boasts a diverse portfolio of over 14 flavorful products that complement a wide array of dishes across the Indian subcontinent, a region celebrated for its rich culinary diversity. The company’s products have earned the trust of both domestic consumers and institutional clients. Notably, several renowned restaurants in South India, acclaimed for their exceptional menus, rely on GPC to impart a distinctive touch and taste to their offerings. With a pan India market spread across Rajasthan, Delhi, Karnataka, Andhra Pradesh, Tamil Nadu, and Kerala, GPC is backed by a strong marketing and distribution network.

Collaborative Transformation with Brandist

The significant responsibility of transforming this esteemed brand was entrusted to Brandist, marking a noteworthy collaboration. This partnership encompassed a comprehensive revamp of product package design, the provision of ecommerce solutions, and the enhancement of GPC’s presence across the HORECA (Hotels, Restaurants, and Catering) sector. Innovative printing and packaging solutions were also implemented to elevate the product’s aesthetic appeal. The journey with GPC was both rewarding and fulfilling for Brandist.

Strategic Vision for Expansion

With an ambitious plan to triple production by 2027, Brandist recognizes the immense responsibility in supporting GPC to meet the burgeoning demands of the market. The strategy involves bolstering GPC’s marketing team, augmenting both internal and external resources, and instituting comprehensive training programs. Close collaboration with GPC’s management is pivotal to realizing the company’s aspirations and targets. Brandist’s hands on experience is poised to empower GPC to emerge as a market leader in the foreseeable future.

The Brandist Approach

Brandist’s expertise in brand transformation was leveraged to provide a holistic solution that would drive GPC’s future growth. We created a visually appealing, premium packaging design that reinforced brand credibility while using high quality print and packaging materials to ensure durability and product freshness. We also introduced innovative packaging formats suitable for both retail and bulk supply. To establish a strong digital presence, we developed a seamless ecommerce platform, optimized product listings for leading online marketplaces, and implemented a direct to consumer (D2C) strategy to enhance reach and profitability.To strengthen B2B outreach, we tailored offerings for hotels, restaurants, and catering businesses while developing targeted marketing campaigns to position GPC as the go to brand for chefs and culinary professionals. We also built strategic partnerships with key industry players.

To strengthen B2B outreach, we tailored offerings for hotels, restaurants, and catering businesses while developing targeted marketing campaigns to position GPC as the go to brand for chefs and culinary professionals. We also built strategic partnerships with key industry players. In marketing and brand positioning, we revamped GPC’s messaging to highlight its heritage, quality, and innovation, devising a comprehensive marketing strategy that included digital, print, and on ground activations. By enhancing social media engagement with compelling storytelling and customer testimonials and launching influencer collaborations and chef endorsements, we boosted brand credibility.

Brandist also played a crucial role in supporting GPC’s plan to triple production by 2027 through strategic planning and operational insights. We assisted in team expansion by onboarding a dynamic marketing team, introduced internal training programs to align operations with the brand’s growth vision, and worked closely with GPC’s management to implement scalable business solutions.

The Outcome

Brandist’s strategic interventions resulted in a modernized packaging that strengthened brand recall and customer trust, an increased market share in both B2C and B2B segments, a strong digital presence and a thriving ecommerce ecosystem, greater brand awareness and credibility within the HORECA sector, and a well-structured roadmap for future growth and national/global expansion.

Conclusion

GPC’s brand transformation is a testament to the power of strategic branding and innovation. With Brandist’s expertise, GPC is now well equipped to navigate its ambitious expansion plans and address the evolving demands of the market. The company’s commitment to quality, innovation, and strategic growth positions it favorably to achieve its vision of becoming a national and ultimately a global leader in the industry.